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What is BARB? Outline its function and how it works.


BARB is the broadcasters audience research board. BARB is the organization responsible for providing the official measurement of UK television audiences. For example 9,517 people watched eastenders last Tuesday

What is RAJAR? outline its function and how it works.


RAJAR is Radio joint audience research. it is the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the RadioCentre on behalf of the commercial sector.


What is the Audit Bureau of Circulation? Outline its functions and how it works.


The Audit Bureau of Circulation, ABC analyses how many magazines and newspapers are sold in the UK so advertisers know where to advertise their products in what paper or magazine fora appropriate target audience

What is ASA? Outline its function and how it works.


ASA is the advertising standards authority. the ASA is to ensure that consumers do not just enjoy the ads they see, but they can trust them too. The ASA is here to make sure all advertisements are legal, decent, honest and truthful. the ASA’s decisions send out clear signals about what is and is not acceptable in advertising across a wide range of sectors.


What is CAVIAR? Outline its functions and how it works.

Cinema and Video Industry Audience Research was established in 1985 to provide reliable cinema audience figures for MEDIA PLANNERS, which it derives from periodic sample surveys of about 2,500 British cinema-goers between the ages of 7 and 44. 


What is CAP? outline its function and how it works.


CAP is the committee of advertising practice.

IABUK (Internet Advertising Bureau UK)


The Internet Advertising Bureau (IAB) is the trade association for online and mobile advertising. With over 650 member companies, the IAB promotes growth of these channels, develops best practice for advertisers, agencies and publishers, and aims to put digital high on the agenda of every marketer in the UK. 
Online is an exciting and fast-growing medium and our job at the IAB is to work with members to ensure marketers can identify the best role for online and the emerging mobile market, helping them engage their customers and build their brands.