pirates of the caribbean on stranger tides is the fourth film of the pirates of the caribbean sequel. released in 2011 smashing the box office with an opening weekend of $90,151,958
story line:- 'Captain Jack Sparrow (Depp) crosses paths with a woman from his past (Cruz), and he's not sure if it's love -- or if she's a ruthless con artist who's using him to find the fabled Fountain of Youth. When she forces him aboard the Queen Anne's Revenge, the ship of the formidable pirate Blackbeard (McShane), Jack finds himself on an unexpected adventure in which he doesn't know who to fear more: Blackbeard or the woman from his past.'
Design
the dvd cover shows all 4 main characters, Jonny depp, Penelope Cruz, Ian McShane and Geoffry Rush in very detailed pirate costume. Below the characters is a landscape shot of a pirate ship out in the sea next to a desert island (caribbean) with palm trees similar to all the other films in the sequel.
the main theatrical poster includes only jonny depp with the camera pointing up at him to portray him as a hero. within the background of the poster their is a ship on fire and palm trees quite similar to the dvd cover
the production designer for pirates of the caribbean on stranger tides is John Myhre has won 2 oscars, in both 2003 for best art direction and set decoration for Chicago (2002) and best achivement of art direction in 2006 for Memoirs of a geisha. below is an interview.
Content
the dvd includes one disk with the film and special features including such as "bloopers of the caribbean", "Lego pirates of the caribbean shorts" and "discover blu-ray 3D with Timon and Pumbaa" Pirates of the caribbean on stranger tides is also available on BLU-RAY for a higher definition dvd, BLU-RAY 3D and as part of a box set with all 4 movies of the pirates of the caribbean sequel. other merchandise is available such as action figures, posters and 2012 calendars.
The film was released on Blu-Ray and DVD on September 12 2011 in the United Kingdom. It topped both the Blu-ray and DVD sales charts during its first week. The film will have its high-definition home release on October 18, 2011 in the United States. Three different content packages will be available: a 2-disc combo pack (Blu-ray and DVD), a 5-disc combo pack (2-disc Blu-ray, 1-disc Blu-ray 3D, 1-disc DVD, and 1-disc Digital Copy), and a 15-disc collection featuring all four Pirates of the caribbean movies. On Stranger Tides will also be released as a movie download in both high definition and 3D. The regular DVD edition will come out on November 15.
Price
the price of the dvd is £9.99 from HMV, other stores will vary. To view this film when it was out in the cinema would of cost between £5 and £10 depending on the cinema and the showing type (2d or 3d) this film is also available to download to your XBOX 360 console using Zune to rent or buy.
Also the box office budget for this film is estimated at $250,000,000 however the opening weekend was $90,151,958 and the total gross as of september 11 2011 was $240,918,160
Place
you can buy the dvd from video stores such as hmv, also from supermarkets such as Tesco's and Morrison's to a wide variety of audiences. Websites such as play.com and amazon also sell this dvd making it available to a massive target audience. their are also links on the official website of other places to buy this movie to either order or download
also during its opening day internationally (Wednesday 18 May 2011), the film made $18.5 million. That was 50% higher than the last film in the sequel on its opening day, when it debuted in 16 countries
Promotion
the pirates of the caribbean sequel is promoted mainly by disney as it is a disney film, different types of advertisement and promotion target different target audience, for example merchandise such as action figures are aimed at the younger audience and trailers and posters are aimed at a wide variety.
pirates of the caribbean is huge in the media so is also promoted by massive billboards such as the one below also the pirates of the caribbean happy meal, a deal made b Mc Donalds promoting the 3rd pirates of the caribbean film from the sequel to millions.
Disney's marketing president MT Carney said that the film's advertising campaign was intended "to remind people of why they fell in love with Jack Sparrow in the first place" and also to "introduce new elements in a way that was elegant" Sony Pictures former marketing president Valerie Van Galder was hired as a consultant. The first footage from the film appeared on Entertainment tonight on December 4, 2010. Three trailers were released, one in December which had a 3D version included with the release of Tron Legacy and a broadcast by ESPN 3D during the Super Bowl XLV in February 2011, which was later released online in an extended version. the final trailer in March focused more on the plot than the previous trailers and commercials.
Promotions included Lego pirates of the caribbean toy sets and video game, a cell phone app by Verizon Wireless, a special edition of Pirate's Booty (a puffed rice and corn snack food), lines of nail polish by OPI, clothing from Hot Topic, and jewelry from Swarovski. Goldline International produced replicas of the "Pieces of Eight" coins from the movies and gold Mexican Escudo coins, which were given in sweepstakes at the El Capitan Theatre. At Disney California Adventure, the Pirates of the caribbean segment of the World of color show was extended to include visual clips and music from On Stranger Tides
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