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Saturday 24 February 2001

the debt 2011 analysis

The debt (2011) analysis

The first trailer uploaded to the Internet, which I could for this film, was posted on July the 21st 2010.  The film premiered at the 2010 toranto film festivle in September produced by mirmax films. The film was originally set to be released on the 29th of December 2010 and it quickly began to appear on lists for possible 2011 oscar candidates, Before the official December 29, 2010, U.S. premiere, it was shown December 4, 2010, as part of the Washington DC Jewish Film Festival and as early as October 17, at the Mill Valley Film Festival, However the film was one of two films that had their official opening dates delayed until 2011 as a result of a "transaction between Miramax owner Disney and soon-to-be new owners, construction magnate Ron Tutor and Tom Barrack's Santa Monica-based Colony Capital (led by former Disney CFO Richard Nanula)
66 year old Helen Mirren took the lead act as Rachel Singer with \director John Madden and writer Mattheww Vaughn.

Plot

Set in 1997, shocking news reaches retired Mossad secret agents Rachel (Helen Mirren) and Stefan (Tom Wilkinson) about their former colleague David (Ciarán Hinds). All three have been venerated for decades by their country because of the mission that they undertook back in 1966, when the trio (portrayed, respectively, by Jessica Chastain, Marton Csokas, and Sam Worthington) tracked down Nazi war criminal Vogel (Jesper Christensen) in East Berlin. At great risk, and at considerable personal cost, the team's mission was accomplished - or was it? The suspense builds in and across two different time periods, with startling action and surprising revelations. The BBFC rated this film as a 15 and it follows the characteristics of a drama and thriller genre.


Trailer

During the very first shot of the trailer we see a fast clip of palm trees in bright colour, this is almost like an enigma code telling us that this is a thriller movie and setting the scenes location with the following shot of three characters leaving an army plane into the bright sunlight. The camera then flashes to a woman with sound effects telling us ‘we should never forget how young they were’ as we see the three characters leave the plane, we see them in more detail and the mise en scene shows us from the attack plane it is a war film. The voice over continues ’30 years ago these three dared to confront an unimaginable evil’ during this voice over we see the woman who is speaking as if she is addressing some sort of members of staff in a meeting, then war photos from a book is flashed quickly on the screen for less than 2 seconds showing us a picture of what looks like a nazi germany concentration camp from the 1940s with symbolism such as a watch tower, barbed wire fences, a nazi swatsticker and nazi soldiers leaving the camp. Fast paced editing gives us all the above information so far in just 20 seconds of the trailer. 
The woman speaking in the voice over is acting allmost like an narrator as she then starts to introduce the charicters, she starts 'stephan gold was the youngest unit commander in mossad (mossad is an israle intelegence organisation) during the voice over we see a quick clip of the character we are told is stephan introduceing him, then the voice over continues with 'david perrets, had his 29th birthday while on the mission as we see a short clip of him, then, 'Rachel singer was only 25' (as we then see a clip of her) ' when she crossed into the checkpoint of solviet control at east berlin' 
the trailer then goes on with a man speaking to rachel singer 'so your first time in the field' telling us that its her first job as an agent, she then beats them up, restraining them showing us there will be some action in the film.
we are then told the assignment by the voice over (narrator) which was to capture a sergent whom we are shown in a type of health clinic which we presume is the doctors, working 'whose sedistic experiments left thousands disfigured or dead'. more fast editing is then used giving us the thriller sense and to make the trailer much more tense, including scenes of shock, rachel jumping out of bed, and romance, rachel kissing another main actor.
the editing suddenly slows down as rachel is sat in a chair at the place we just saw the sargent she needs to capture, an action code, close up of a needle is then shown and suddenly rachel kicks him in the face as the camera flashes with a sound effect and injects the sergant in the neck then runs away as we hear a voice say 'we will take him back alive'
sound effects are used of a tense heart beat as we see the sergent captured and tied to a chair, he says 'youre trembling, youre the one that is affraid david, affraid of the monster' then the camera quickly goes to david.
captions are now beggining to show on the screen. 'this summer' the story is set even more with a character saying 'no matter what the truth stays in this room' however the audience of the trailer are not aware of this secret which makes them want to see the film even more. the captions continue, 'every secret' 'comes with a price'
to finish the trailer the characters are introduced by there actors names also the director ending with the final shot of the film name 'the debt'.


Poster


Posters are a main way of advertiseing the film, all of this films posters are different depending on the market includeing the title, for example the french movie for the film the debt is named L'affaire which means case



this poster is different to the english one due to the fact of the title change also the english poster does not have a small explanation of the film under the names of the stars and does not have the main character name in a large font 'rachel singer'



the american poster is then also much different to the french and english poster of the movie due to the color, slightly different layout and also the choice of image at the bottom of the poster.



Website




the films website is full of content, for example the trailer, images, social networking links like facebook and twitter and a tickets and bookings cinema search bar. all of theese features promote the film which is what the website was made to do.




the website uses the films stars on the first page to promote the film, the first page of the website in the image straight above straigh away tell the audience helen mirren is in the film and gives us a short bio.
slide shows and videos are used as aspects of multi media to promote the movie and interact with the audience.
other content available on the website includes a movie overview, story, cast & crew, videos, photos, in depth, news and also reviews


Social media


the debt has 2 main facebook pages, www.facebook.com/seethedebt is the american page created ages ago when the film was released in america and www.facebook.com/thedebtuk is the uk page, only 96 people like the uk page (me being the 96th) however 22,868 like the american page.


American




UK




social networking is a way of promoting your film to a bigger target audience, arguably i belive social networking does not only promote to teens however i believe it is used by people all ages starting as early as 9 years old to the elderly.


Film reviews


there have been alot of reviews for this film, my personal faveourite film review site is imdb.com, (internet movie database) this film is rated 7.2 on the site which is not bad due to strict ratings. in fact the highest rated film on the website is the shawshank redemption rated 9.2 followed by the original Godfather movie.



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