Wednesday 13 June 2012
Tuesday 13 December 2011
legal and ethical
my products are for educational use only therefor I am not breaking any copyright rules, however if I was to release my products that would be illegal because I have no legal rights to the product I am advertising and I have used logos which I do not have permission to use. My product is not offensive and does not represent groups of individuals in a non fair picture. If i was to release these products they would need to follow Ofcom's guidelines which is the independent regulator and competition authority for the UK communications industries
Risk assesment
There are a few small risks I must consider before I start making my advertisement products. For example it is dangerous to sit in-front of a computer for too long so I must make sure for each hour I spend on a computer to have a 10 minuet break. Also I need to make sure that all the plugs I use charging electrical equipment is portable appliance tested (pat tested) for example the Apple Mac charges and the camera chargers to prevent electrocution and even damage to equipment.
As the advertising products are less practical work and more non practical based work their are not many risks applicable to me.
As the advertising products are less practical work and more non practical based work their are not many risks applicable to me.
Thursday 1 December 2011
Sunday 25 February 2001
AO1 - An analysis of the marketing mix for at least one product
Pirates of the Caribbean - On stranger tides
pirates of the caribbean on stranger tides is the fourth film of the pirates of the caribbean sequel. released in 2011 smashing the box office with an opening weekend of $90,151,958
story line:- 'Captain Jack Sparrow (Depp) crosses paths with a woman from his past (Cruz), and he's not sure if it's love -- or if she's a ruthless con artist who's using him to find the fabled Fountain of Youth. When she forces him aboard the Queen Anne's Revenge, the ship of the formidable pirate Blackbeard (McShane), Jack finds himself on an unexpected adventure in which he doesn't know who to fear more: Blackbeard or the woman from his past.'
Design
the dvd cover shows all 4 main characters, Jonny depp, Penelope Cruz, Ian McShane and Geoffry Rush in very detailed pirate costume. Below the characters is a landscape shot of a pirate ship out in the sea next to a desert island (caribbean) with palm trees similar to all the other films in the sequel.
the main theatrical poster includes only jonny depp with the camera pointing up at him to portray him as a hero. within the background of the poster their is a ship on fire and palm trees quite similar to the dvd cover
Content
the dvd includes one disk with the film and special features including such as "bloopers of the caribbean", "Lego pirates of the caribbean shorts" and "discover blu-ray 3D with Timon and Pumbaa" Pirates of the caribbean on stranger tides is also available on BLU-RAY for a higher definition dvd, BLU-RAY 3D and as part of a box set with all 4 movies of the pirates of the caribbean sequel. other merchandise is available such as action figures, posters and 2012 calendars.
The film was released on Blu-Ray and DVD on September 12 2011 in the United Kingdom. It topped both the Blu-ray and DVD sales charts during its first week. The film will have its high-definition home release on October 18, 2011 in the United States. Three different content packages will be available: a 2-disc combo pack (Blu-ray and DVD), a 5-disc combo pack (2-disc Blu-ray, 1-disc Blu-ray 3D, 1-disc DVD, and 1-disc Digital Copy), and a 15-disc collection featuring all four Pirates of the caribbean movies. On Stranger Tides will also be released as a movie download in both high definition and 3D. The regular DVD edition will come out on November 15.
Price
the price of the dvd is £9.99 from HMV, other stores will vary. To view this film when it was out in the cinema would of cost between £5 and £10 depending on the cinema and the showing type (2d or 3d) this film is also available to download to your XBOX 360 console using Zune to rent or buy.
Also the box office budget for this film is estimated at $250,000,000 however the opening weekend was $90,151,958 and the total gross as of september 11 2011 was $240,918,160
Place
you can buy the dvd from video stores such as hmv, also from supermarkets such as Tesco's and Morrison's to a wide variety of audiences. Websites such as play.com and amazon also sell this dvd making it available to a massive target audience. their are also links on the official website of other places to buy this movie to either order or download
pirates of the caribbean on stranger tides is the fourth film of the pirates of the caribbean sequel. released in 2011 smashing the box office with an opening weekend of $90,151,958
story line:- 'Captain Jack Sparrow (Depp) crosses paths with a woman from his past (Cruz), and he's not sure if it's love -- or if she's a ruthless con artist who's using him to find the fabled Fountain of Youth. When she forces him aboard the Queen Anne's Revenge, the ship of the formidable pirate Blackbeard (McShane), Jack finds himself on an unexpected adventure in which he doesn't know who to fear more: Blackbeard or the woman from his past.'
Design
the dvd cover shows all 4 main characters, Jonny depp, Penelope Cruz, Ian McShane and Geoffry Rush in very detailed pirate costume. Below the characters is a landscape shot of a pirate ship out in the sea next to a desert island (caribbean) with palm trees similar to all the other films in the sequel.
the main theatrical poster includes only jonny depp with the camera pointing up at him to portray him as a hero. within the background of the poster their is a ship on fire and palm trees quite similar to the dvd cover
the production designer for pirates of the caribbean on stranger tides is John Myhre has won 2 oscars, in both 2003 for best art direction and set decoration for Chicago (2002) and best achivement of art direction in 2006 for Memoirs of a geisha. below is an interview.
Content
the dvd includes one disk with the film and special features including such as "bloopers of the caribbean", "Lego pirates of the caribbean shorts" and "discover blu-ray 3D with Timon and Pumbaa" Pirates of the caribbean on stranger tides is also available on BLU-RAY for a higher definition dvd, BLU-RAY 3D and as part of a box set with all 4 movies of the pirates of the caribbean sequel. other merchandise is available such as action figures, posters and 2012 calendars.
The film was released on Blu-Ray and DVD on September 12 2011 in the United Kingdom. It topped both the Blu-ray and DVD sales charts during its first week. The film will have its high-definition home release on October 18, 2011 in the United States. Three different content packages will be available: a 2-disc combo pack (Blu-ray and DVD), a 5-disc combo pack (2-disc Blu-ray, 1-disc Blu-ray 3D, 1-disc DVD, and 1-disc Digital Copy), and a 15-disc collection featuring all four Pirates of the caribbean movies. On Stranger Tides will also be released as a movie download in both high definition and 3D. The regular DVD edition will come out on November 15.
Price
the price of the dvd is £9.99 from HMV, other stores will vary. To view this film when it was out in the cinema would of cost between £5 and £10 depending on the cinema and the showing type (2d or 3d) this film is also available to download to your XBOX 360 console using Zune to rent or buy.
Also the box office budget for this film is estimated at $250,000,000 however the opening weekend was $90,151,958 and the total gross as of september 11 2011 was $240,918,160
Place
you can buy the dvd from video stores such as hmv, also from supermarkets such as Tesco's and Morrison's to a wide variety of audiences. Websites such as play.com and amazon also sell this dvd making it available to a massive target audience. their are also links on the official website of other places to buy this movie to either order or download
also during its opening day internationally (Wednesday 18 May 2011), the film made $18.5 million. That was 50% higher than the last film in the sequel on its opening day, when it debuted in 16 countries
Promotion
the pirates of the caribbean sequel is promoted mainly by disney as it is a disney film, different types of advertisement and promotion target different target audience, for example merchandise such as action figures are aimed at the younger audience and trailers and posters are aimed at a wide variety.
pirates of the caribbean is huge in the media so is also promoted by massive billboards such as the one below also the pirates of the caribbean happy meal, a deal made b Mc Donalds promoting the 3rd pirates of the caribbean film from the sequel to millions.
Disney's marketing president MT Carney said that the film's advertising campaign was intended "to remind people of why they fell in love with Jack Sparrow in the first place" and also to "introduce new elements in a way that was elegant" Sony Pictures former marketing president Valerie Van Galder was hired as a consultant. The first footage from the film appeared on Entertainment tonight on December 4, 2010. Three trailers were released, one in December which had a 3D version included with the release of Tron Legacy and a broadcast by ESPN 3D during the Super Bowl XLV in February 2011, which was later released online in an extended version. the final trailer in March focused more on the plot than the previous trailers and commercials.
Promotions included Lego pirates of the caribbean toy sets and video game, a cell phone app by Verizon Wireless, a special edition of Pirate's Booty (a puffed rice and corn snack food), lines of nail polish by OPI, clothing from Hot Topic, and jewelry from Swarovski. Goldline International produced replicas of the "Pieces of Eight" coins from the movies and gold Mexican Escudo coins, which were given in sweepstakes at the El Capitan Theatre. At Disney California Adventure, the Pirates of the caribbean segment of the World of color show was extended to include visual clips and music from On Stranger Tides
Saturday 24 February 2001
the debt 2011 analysis
The debt (2011) analysis
The first trailer uploaded to the Internet, which I could for this film, was posted on July the 21st 2010. The film premiered at the 2010 toranto film festivle in September produced by mirmax films. The film was originally set to be released on the 29th of December 2010 and it quickly began to appear on lists for possible 2011 oscar candidates, Before the official December 29, 2010, U.S. premiere, it was shown December 4, 2010, as part of the Washington DC Jewish Film Festival and as early as October 17, at the Mill Valley Film Festival, However the film was one of two films that had their official opening dates delayed until 2011 as a result of a "transaction between Miramax owner Disney and soon-to-be new owners, construction magnate Ron Tutor and Tom Barrack's Santa Monica-based Colony Capital (led by former Disney CFO Richard Nanula)
66 year old Helen Mirren took the lead act as Rachel Singer with \director John Madden and writer Mattheww Vaughn.
Plot
Set in 1997, shocking news reaches retired Mossad secret agents Rachel (Helen Mirren) and Stefan (Tom Wilkinson) about their former colleague David (Ciarán Hinds). All three have been venerated for decades by their country because of the mission that they undertook back in 1966, when the trio (portrayed, respectively, by Jessica Chastain, Marton Csokas, and Sam Worthington) tracked down Nazi war criminal Vogel (Jesper Christensen) in East Berlin. At great risk, and at considerable personal cost, the team's mission was accomplished - or was it? The suspense builds in and across two different time periods, with startling action and surprising revelations. The BBFC rated this film as a 15 and it follows the characteristics of a drama and thriller genre.
Trailer
During the very first shot of the trailer we see a fast clip of palm trees in bright colour, this is almost like an enigma code telling us that this is a thriller movie and setting the scenes location with the following shot of three characters leaving an army plane into the bright sunlight. The camera then flashes to a woman with sound effects telling us ‘we should never forget how young they were’ as we see the three characters leave the plane, we see them in more detail and the mise en scene shows us from the attack plane it is a war film. The voice over continues ’30 years ago these three dared to confront an unimaginable evil’ during this voice over we see the woman who is speaking as if she is addressing some sort of members of staff in a meeting, then war photos from a book is flashed quickly on the screen for less than 2 seconds showing us a picture of what looks like a nazi germany concentration camp from the 1940s with symbolism such as a watch tower, barbed wire fences, a nazi swatsticker and nazi soldiers leaving the camp. Fast paced editing gives us all the above information so far in just 20 seconds of the trailer.
The woman speaking in the voice over is acting allmost like an narrator as she then starts to introduce the charicters, she starts 'stephan gold was the youngest unit commander in mossad (mossad is an israle intelegence organisation) during the voice over we see a quick clip of the character we are told is stephan introduceing him, then the voice over continues with 'david perrets, had his 29th birthday while on the mission as we see a short clip of him, then, 'Rachel singer was only 25' (as we then see a clip of her) ' when she crossed into the checkpoint of solviet control at east berlin'
the trailer then goes on with a man speaking to rachel singer 'so your first time in the field' telling us that its her first job as an agent, she then beats them up, restraining them showing us there will be some action in the film.
we are then told the assignment by the voice over (narrator) which was to capture a sergent whom we are shown in a type of health clinic which we presume is the doctors, working 'whose sedistic experiments left thousands disfigured or dead'. more fast editing is then used giving us the thriller sense and to make the trailer much more tense, including scenes of shock, rachel jumping out of bed, and romance, rachel kissing another main actor.
the editing suddenly slows down as rachel is sat in a chair at the place we just saw the sargent she needs to capture, an action code, close up of a needle is then shown and suddenly rachel kicks him in the face as the camera flashes with a sound effect and injects the sergant in the neck then runs away as we hear a voice say 'we will take him back alive'
sound effects are used of a tense heart beat as we see the sergent captured and tied to a chair, he says 'youre trembling, youre the one that is affraid david, affraid of the monster' then the camera quickly goes to david.
captions are now beggining to show on the screen. 'this summer' the story is set even more with a character saying 'no matter what the truth stays in this room' however the audience of the trailer are not aware of this secret which makes them want to see the film even more. the captions continue, 'every secret' 'comes with a price'
to finish the trailer the characters are introduced by there actors names also the director ending with the final shot of the film name 'the debt'.
Poster
Posters are a main way of advertiseing the film, all of this films posters are different depending on the market includeing the title, for example the french movie for the film the debt is named L'affaire which means case
this poster is different to the english one due to the fact of the title change also the english poster does not have a small explanation of the film under the names of the stars and does not have the main character name in a large font 'rachel singer'
the american poster is then also much different to the french and english poster of the movie due to the color, slightly different layout and also the choice of image at the bottom of the poster.
Website
the films website is full of content, for example the trailer, images, social networking links like facebook and twitter and a tickets and bookings cinema search bar. all of theese features promote the film which is what the website was made to do.
the website uses the films stars on the first page to promote the film, the first page of the website in the image straight above straigh away tell the audience helen mirren is in the film and gives us a short bio.
slide shows and videos are used as aspects of multi media to promote the movie and interact with the audience.
other content available on the website includes a movie overview, story, cast & crew, videos, photos, in depth, news and also reviews
Social media
the debt has 2 main facebook pages, www.facebook.com/seethedebt is the american page created ages ago when the film was released in america and www.facebook.com/thedebtuk is the uk page, only 96 people like the uk page (me being the 96th) however 22,868 like the american page.
American
UK
social networking is a way of promoting your film to a bigger target audience, arguably i belive social networking does not only promote to teens however i believe it is used by people all ages starting as early as 9 years old to the elderly.
Film reviews
there have been alot of reviews for this film, my personal faveourite film review site is imdb.com, (internet movie database) this film is rated 7.2 on the site which is not bad due to strict ratings. in fact the highest rated film on the website is the shawshank redemption rated 9.2 followed by the original Godfather movie.
The woman speaking in the voice over is acting allmost like an narrator as she then starts to introduce the charicters, she starts 'stephan gold was the youngest unit commander in mossad (mossad is an israle intelegence organisation) during the voice over we see a quick clip of the character we are told is stephan introduceing him, then the voice over continues with 'david perrets, had his 29th birthday while on the mission as we see a short clip of him, then, 'Rachel singer was only 25' (as we then see a clip of her) ' when she crossed into the checkpoint of solviet control at east berlin'
the trailer then goes on with a man speaking to rachel singer 'so your first time in the field' telling us that its her first job as an agent, she then beats them up, restraining them showing us there will be some action in the film.
we are then told the assignment by the voice over (narrator) which was to capture a sergent whom we are shown in a type of health clinic which we presume is the doctors, working 'whose sedistic experiments left thousands disfigured or dead'. more fast editing is then used giving us the thriller sense and to make the trailer much more tense, including scenes of shock, rachel jumping out of bed, and romance, rachel kissing another main actor.
the editing suddenly slows down as rachel is sat in a chair at the place we just saw the sargent she needs to capture, an action code, close up of a needle is then shown and suddenly rachel kicks him in the face as the camera flashes with a sound effect and injects the sergant in the neck then runs away as we hear a voice say 'we will take him back alive'
sound effects are used of a tense heart beat as we see the sergent captured and tied to a chair, he says 'youre trembling, youre the one that is affraid david, affraid of the monster' then the camera quickly goes to david.
captions are now beggining to show on the screen. 'this summer' the story is set even more with a character saying 'no matter what the truth stays in this room' however the audience of the trailer are not aware of this secret which makes them want to see the film even more. the captions continue, 'every secret' 'comes with a price'
to finish the trailer the characters are introduced by there actors names also the director ending with the final shot of the film name 'the debt'.
Poster
Posters are a main way of advertiseing the film, all of this films posters are different depending on the market includeing the title, for example the french movie for the film the debt is named L'affaire which means case
this poster is different to the english one due to the fact of the title change also the english poster does not have a small explanation of the film under the names of the stars and does not have the main character name in a large font 'rachel singer'
the american poster is then also much different to the french and english poster of the movie due to the color, slightly different layout and also the choice of image at the bottom of the poster.
Website
the films website is full of content, for example the trailer, images, social networking links like facebook and twitter and a tickets and bookings cinema search bar. all of theese features promote the film which is what the website was made to do.
the website uses the films stars on the first page to promote the film, the first page of the website in the image straight above straigh away tell the audience helen mirren is in the film and gives us a short bio.
slide shows and videos are used as aspects of multi media to promote the movie and interact with the audience.
other content available on the website includes a movie overview, story, cast & crew, videos, photos, in depth, news and also reviews
Social media
the debt has 2 main facebook pages, www.facebook.com/seethedebt is the american page created ages ago when the film was released in america and www.facebook.com/thedebtuk is the uk page, only 96 people like the uk page (me being the 96th) however 22,868 like the american page.
American
UK
social networking is a way of promoting your film to a bigger target audience, arguably i belive social networking does not only promote to teens however i believe it is used by people all ages starting as early as 9 years old to the elderly.
Film reviews
there have been alot of reviews for this film, my personal faveourite film review site is imdb.com, (internet movie database) this film is rated 7.2 on the site which is not bad due to strict ratings. in fact the highest rated film on the website is the shawshank redemption rated 9.2 followed by the original Godfather movie.
Friday 23 February 2001
A02
What is BARB? Outline its function and how it works.
BARB is the broadcasters audience research board. BARB is the organization responsible for providing the official measurement of UK television audiences. For example 9,517 people watched eastenders last Tuesday
What is RAJAR? outline its function and how it works.
RAJAR is Radio joint audience research. it is the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the RadioCentre on behalf of the commercial sector.
What is the Audit Bureau of Circulation? Outline its functions and how it works.
The Audit Bureau of Circulation, ABC analyses how many magazines and newspapers are sold in the UK so advertisers know where to advertise their products in what paper or magazine fora appropriate target audience
What is ASA? Outline its function and how it works.
ASA is the advertising standards authority. the ASA is to ensure that consumers do not just enjoy the ads they see, but they can trust them too. The ASA is here to make sure all advertisements are legal, decent, honest and truthful. the ASA’s decisions send out clear signals about what is and is not acceptable in advertising across a wide range of sectors.
What is CAVIAR? Outline its functions and how it works.
Cinema and Video Industry Audience Research was established in 1985 to provide reliable cinema audience figures for MEDIA PLANNERS, which it derives from periodic sample surveys of about 2,500 British cinema-goers between the ages of 7 and 44.
What is CAP? outline its function and how it works.
CAP is the committee of advertising practice.
IABUK (Internet Advertising Bureau UK)
The Internet Advertising Bureau (IAB) is the trade association for online and mobile advertising. With over 650 member companies, the IAB promotes growth of these channels, develops best practice for advertisers, agencies and publishers, and aims to put digital high on the agenda of every marketer in the UK.
Online is an exciting and fast-growing medium and our job at the IAB is to work with members to ensure marketers can identify the best role for online and the emerging mobile market, helping them engage their customers and build their brands.
BARB is the broadcasters audience research board. BARB is the organization responsible for providing the official measurement of UK television audiences. For example 9,517 people watched eastenders last Tuesday
What is RAJAR? outline its function and how it works.
RAJAR is Radio joint audience research. it is the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the RadioCentre on behalf of the commercial sector.
What is the Audit Bureau of Circulation? Outline its functions and how it works.
The Audit Bureau of Circulation, ABC analyses how many magazines and newspapers are sold in the UK so advertisers know where to advertise their products in what paper or magazine fora appropriate target audience
What is ASA? Outline its function and how it works.
ASA is the advertising standards authority. the ASA is to ensure that consumers do not just enjoy the ads they see, but they can trust them too. The ASA is here to make sure all advertisements are legal, decent, honest and truthful. the ASA’s decisions send out clear signals about what is and is not acceptable in advertising across a wide range of sectors.
What is CAVIAR? Outline its functions and how it works.
Cinema and Video Industry Audience Research was established in 1985 to provide reliable cinema audience figures for MEDIA PLANNERS, which it derives from periodic sample surveys of about 2,500 British cinema-goers between the ages of 7 and 44.
What is CAP? outline its function and how it works.
CAP is the committee of advertising practice.
IABUK (Internet Advertising Bureau UK)
The Internet Advertising Bureau (IAB) is the trade association for online and mobile advertising. With over 650 member companies, the IAB promotes growth of these channels, develops best practice for advertisers, agencies and publishers, and aims to put digital high on the agenda of every marketer in the UK.
Online is an exciting and fast-growing medium and our job at the IAB is to work with members to ensure marketers can identify the best role for online and the emerging mobile market, helping them engage their customers and build their brands.
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